While many consumers are skipping lines and going online in store shopping is still strong. The consumer purchase journey has become more complex and advertisers have embraced omni- channel strategies in response to consumers shopping behaviors.
In the US total offline sales are 10X bigger than online. In fact consumers spend more of their budget in store – 64% than online and some categories like appliance and electronics, over half of consumer research online but then purchase in store. With the holidays and upcoming tax return season, this infographic will help small businesses find opportunity.