Gannett’s Planet Discover Launches FindItNow
Gannett has always seemed to be a likely directory player. In fact, the world's largest newspaper publisher owns a small group of print directories. It also provides a white-labeled online…
More on Apple/Quattro (The R Rated Version)
I've had more time to digest some of the possibilities for Apple's $275 million acquisition of mobile ad network Quattro. As discussed, it follows closely behind Google’s AdMob acquisition and both…
Mobile Predictions (and Shameless Self Promotion)
Later this week, we'll publish reports across BIA/Kelsey's coverage areas that predict market trends and events of the coming year. Part of that involved looking back on past predictions to…
Millennial Media Makes Location a Centerpiece of 2010 Predictions
Millennial Media, in the spirit of its monthly SMART reports, is one of the first to join the requisite torrent of year-end predictions. According to the mobile ad network, we'll…
ILM:09: Local a ‘Constant Evolution’ at Google
Chris LaSala, director, SMB reseller partnerships, Google, updated the audience at ILM:09 on how Google's approach to local monetization is evolving. LaSala walked through a number of new or recent…
‘Oodle Pro’ Launches: Tying the Self-Serve Sensibility of AdSense to Social
Its not just about advertising anymore. Social media is important too. Accordingly, a number of vendors and network providers have developed tools to help them see where there best placements…
Armstrong: IYP ‘More Important, Not Less;’ Hyperlocal ‘Patch’ Spreads
AOL CEO Tim Armstong, interviewed by John Battelle at Web 2.0 in San Francisco, gave a thumbs up to the future of the Yellow Pages – at least, the Internet…
Google/Verizon Deal: More Details Emerge
Following up on the previous post, here are a few notable tidbits from the conference call that followed the Google/Verizon announcement. -- The Android market will be pre-loaded on a…
DMS ’09: A Prescription for the Future
Kelsey Report Program Director Charles Laughlin and BIA/Kelsey President Neal Polachek kicked off the Directional Media Strategies 2009 conference with a view of where the directory industry is currently and…
Jacobsen: Verticalizing Newspapers and Grabbing Geotargeted Ads
Hordes of vertical sites have been popping up and grabbing the geotargeted ads that could theoretically go to newspapers. In response, design and business consultant Alan Jacobsen -- who last…