The Perennial Online-Offline Purchase Dilemma
Stuart McKelvey, president and CEO of TMP Directional Marketing, took some time today at ILM:07 to dissect some of the data that came out of the consumer survey, released in…
Oodle Gets a Facelift, Builds a Publisher Network
Classified aggregator Oodle launched a brand-new interface today with a series of functional and aesthetic enhancements that will serve as the basis of a new product strategy and publisher network.…
Microsoft Invests in Facebook, Extends Ad Partnership
After all the recent speculation that Facebook will create the next G,Y,M bidding war that will put the Right Media and DoubleClick deals to shame, news just hit the wires…
Superpages.com Rolls Out Video (With Twists)
Idearc’s Superpages.com is rolling out video around the U.S. after a limited test of sales channels and production in Seattle, San Francisco and L.A. The tests, which Kelsey's Charles Laughlin…
Yellowpages.com Re-ups With Marchex
Marchex announced today that it has extended its relationship with AT&T's Yellowpages.com to provide its private-label SEM placement services. These services are resold by AT&T directory sales reps as YPClicks…
Pronto.com Latest to Join Social Media Party
IAC-owned comparison shopping engine Pronto announced today that it will add new features that let users personalize and share information on products. This is also part of a general re-branding…
Online Video Advertising: Time Warner Gets in the Game
ScanScout, a company we wrote about two weeks ago, announced a strategic investment from Time Warner today. After speaking with CEO Doug McFarland, here are three points that summarize TW's…
U.S. Mobile Advertising Forecast
We just released our U.S. mobile advertising forecast, and the fact that this market represents a promising opportunity hardly needs repeating. Nevertheless, the U.S. mobile market has remained largely out…
R.H. Donnnelley Joins Free DA Space
R.H. Donnelly announced today that it will launch a new free directory assistance product, powered by Call Genie, in four markets (Denver, Spokane, Phoenix and Tucson). 1-800-CallDex will include free…