Conference Video: Transforming the “1099 Economy”
The innovation we've seen with Uber, Airbnb and a few other standouts of the "sharing economy" are about to take over every local vertical. This was according to Urgent.ly CEO…
Conference Video: Transforming the "1099 Economy"
The innovation we've seen with Uber, Airbnb and a few other standouts of the "sharing economy" are about to take over every local vertical. This was according to Urgent.ly CEO…
Conference Video: What’s Working in Location Based Mobile Advertising?
Location based ad targeting, when done right, can achieve 2x-3x greater performance according to Verve Mobile president and GM Tom Kenney. We interviewed Tom and YP's VP of Digital Jeff…
Conference Video: What's Working in Location Based Mobile Advertising?
Location based ad targeting, when done right, can achieve 2x-3x greater performance according to Verve Mobile president and GM Tom Kenney. We interviewed Tom and YP's VP of Digital Jeff…
The Sales Transformation Playbook
The case for local traditional media companies to transform their sales organizations is pretty clear. For years, BIA/Kelsey has been tracking the secular shift from traditional to digital spend…
xAd and Posterscope: Retargeting for the Real World.
Earlier this week, xAd announced a new partnership with out of home adverting company Posterscope. xAd will track and target people who have seen billboards with repeat messaging and exposure.…
The Newspaper Consortium, Emphasizing ‘Scale,’ Re-Ups for Five Years
The seven year old Newspaper Consortium with Yahoo is getting a new lease on life as "The Local Media Consortium," and is re-signing members to a new five year group deal…
Video at Internet Week – GRPs Are What Count
This is "Internet Week" in New York City as MediaPost hosts a series of conferences on the heels of the the second annual Digital Content Newsfronts. This is the Internet industry's…
LIL 2013: Enhanced Campaigns: Google Speaks
Today at BIA/Kelsey's Leading in Local Conference, Google Channel Sales Bus Dev lead Kesh Patel uncovered several aspects of Google's local efforts. Besides his former life as a 7-11 franchisee…
New Speakers for Mega ILM West 2012 (Dec. 4-6 in LA)
The ILM West 2012 conference, the mega-event we are holding Dec.4-6 in LA, keeps building and building. We announced the keynotes early: YP CEO David Krantz; CityGrid CEO Jason Finger;…