Facebook and Microsoft Expand Relationship
Microsoft announced today that it will integrate Live Search with the Facebook network. This will include search advertising served with results (via adCenter). This grows out of the existing relationship…
Palihapitiya on Facebook’s Local Opportunity
During a keynote at our ILM:07 conference in L.A., Chamath Palihapitiya, Facebook's VP of product marketing and operations, said the company is keenly interested in driving local advertising via local…
Palihapitiya on Facebook's Local Opportunity
During a keynote at our ILM:07 conference in L.A., Chamath Palihapitiya, Facebook's VP of product marketing and operations, said the company is keenly interested in driving local advertising via local…
See You at ILM:07 — or on Facebook
ILM:07 kicks off next week and we're all excited and busy with the run-up activities to the show. If you are attending, comment below if you'd like to meet up.…
Now Moving to Facebook: HappyHours.com (and Other Locals)
Perhaps we have moved from a culture where small local publishers have gone from their own Web site to a blog to having a space on Facebook. That’s what Steve…
ILM:07 Update: Facebook, LA Times, Microsoft, ShopLocal ++++
The numbers are looking very, very good for the Interactive Local Media:07 conference in L.A. Nov. 28-30. Internally, we think this one is a record breaker. Register and book the…
Microsoft Invests in Facebook, Extends Ad Partnership
After all the recent speculation that Facebook will create the next G,Y,M bidding war that will put the Right Media and DoubleClick deals to shame, news just hit the wires…
$1 Billion in Local Ad Spending Up for Grabs, Is CTV the Answer?
BIA forecasts that marketers will spend $85.2 billion on digital ads targeting local consumers. Over half of this was forecast to go Google (35.3 percent) and Facebook (17.4 percent). However,…
Leading Local Insights Episode 12: Cookies, Privacy, and the Future of Data for Publishers
Brock Berry, Founder & CEO, AdCellerant With changes in data and privacy laws, along with policy changes in Google’s support for 3rd party cookies and Apple’s ID for Advertisers, marketers…
Leading Local Insights Episode 10: Audience Development and Revenue Growth with Social Media
Social News Desk's president and founder Kim Wilson finds that even though broadcast news operations get that social media and Facebook in particular are among their biggest sources of traffic…