The Local On-Demand Economy: What's it Worth?
This post is the latest in a weekly series of excerpts from BIA/Kelsey's recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE…
BIA/Kelsey NOW: A Conference About the On-Demand Economy
The Local On-Demand Economy (LODE) -- also known as the "uberfication of everything" -- is among the hottest topics in tech & media news. More important, and quantifiable, is that…
The Local On-Demand Economy: Flipping a Century-Old Local Ad Model
This post is the first of a weekly series of excerpts from BIA/Kelsey's recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE…
Local On-Demand Economics: Conversational Intelligence will Supplant SEO
If search engine optimization is the primary marketing tool of the Web era, call analysis will be just one tool in the marketing optimization quiver for local conversations. A new…
Will Tesla’s Elon Musk Kill Uber? Thinking Demand-side Economics This Week
Leading up to the BIA/Kelsey NOW Conference, which will debut in San Francisco this June, we're kicking off a regular series of blog postings on the Local On-Demand Economy (see…
Will Tesla's Elon Musk Kill Uber? Thinking Demand-side Economics This Week
Leading up to the BIA/Kelsey NOW Conference, which will debut in San Francisco this June, we're kicking off a regular series of blog postings on the Local On-Demand Economy (see…
Local On-Demand Economy: Bi-weekly News Briefs
Leading up to the BIA/Kelsey NOW Conference, which will debut in San Francisco this June, we're kicking off a regular series of blog postings on the Local On-Demand Economy (see our…
Rise of the Local On-Demand Economy: A New BIA/Kelsey Insight Paper
The Local On-Demand Economy seems to be taking over tech headlines, not to mention VC dollars. We've been covering this "Uberfication of Local" for the past couple years and more…
New BIA/Kelsey White Paper: DIWM Unlocks Local Marketing Success
What is the hardest stage of growth for SMBs? After examining census and business data for the past decade, BIA/Kelsey has identified the "troubled teens" transition from blossoming small…
Rise of the Local On-Demand Economy: An Insight Paper Preview
The Local On-Demand Economy seems to be taking over tech headlines, not to mention VC dollars. We've been covering this "Uberfication of Local" for the past couple years and more…