Verve Goes Deeper in MoLo: Extends Publisher Reach
Mobile local ad network Verve Wireless just launched a new program that lets its local publisher partners (i.e. newspaper apps) extend their reach through a broader network of national publishers.…
Mobile local ad network Verve Wireless just launched a new program that lets its local publisher partners (i.e. newspaper apps) extend their reach through a broader network of national publishers.…
Today at IAB's Mobile Marketplace Conference in NYC, I had the chance to catch up with YP's David Kurtz about a new ad unit the company announced. Kurtz has been…
As we round the corner on 2o12's half-way mark, the mobile local space continues to move rapidly. Following our January predictions (some of which have already come true), we took…
Telmetrics, a call measurement provider, has released pay-per-call best practices designed to optimize the number of quality, billable calls delivered to advertisers. "With mobile it is all about being there…
We've been thinking for a long time about having a mobile-centric event that wouldn't get lost in all the converging agendas of our mega Interactive Local Media conferences. That's what…
Our good friend and upcoming MLM SF speaker Tobias Dengel was featured on CNBC earlier this week, outside of Apple's WWDC conference. The CEO of WillowTree Apps was interviewed for…
The widely anticipated Foursquare redesign went live today (late last night) with some nice enhancements and feature upgrades. It's important to note, however, that there isn't much new functionality. This…
American Eagle Outfitters becomes the latest partner to launch Shopkick nationwide, including its Aerie locations, starting today. The announcement comes on the heels of Target's national rollout that we reported…
I'm at Street Fight Summit West today and moderating a panel later on how "big data" and local media are coming together. Meanwhile Peter Krasilovsky and I are working the…
Over the past day and a half, there's been lots of talk about Google's new Google+ Local, effectively fusing its flagship social and local products (and ditching what was Google…