Home » Call Monetization, lead generation, Mobile

Telmetrics Releases Pay-Per-Call Guidelines for Local Mobile Advertising

By: 26 June 2012

telmetrics

Telmetrics, a call measurement provider, has released pay-per-call best practices designed to optimize the number of quality, billable calls delivered to advertisers. “With mobile it is all about being there at the time of action — whether it is a new or existing customer, asking for basic info from store hours to driving directions — in mobile, if you aren’t listed, consumers will move on to someone else,” said Telmetrics President Bill Dinan in a statement to BIA/Kelsey.

A BIA/Kelsey survey found that 61 percent of SMB advertisers say a telephone call from a prospective customer is the single most important lead they can receive. In the client Advisory, “Call-Based Ads: Eliminating the Unknown From Advertising,” BIA/Kelsey Program Director Matt Booth discusses the growth of mobile and its contribution to call-based advertising inventory.

Here are Telmetrics’ top five pay-per-call recommendations for optimizing quality billable calls:

1) Eliminate telemarketer calls

2) Use category specific benchmarks

3) Don’t discount basic information calls

4) Recognize existing customers’ new sales opportunity

5) Consider local IVR drop off rates

We’ll discuss pay per call in the context of monetizing local mobile advertising at our Mobile Local Media conference tomorrow in San Francisco. You can register here.



3 Comments

3 Comments »

  • Auto dealer websites said:

    I think it’s also important for SMB’s to have an in house lead tracking strategy as many times companies spend all this money on lead generation and then an untrained receptionist or sales staff does a poor job of following up. Leads should be nurtured as well as tracked and both should be monitored.

    Chris

  • alex milman said:

    Hi, I’m a dentist, interested in promoting my practice to get more new patients.
    How much do you charge per lead?

  • alex milman said:

    Hi, I’m a dentist, interested in promoting my practice to get more new patients.
    How much do you charge per lead?
    avmdental@hotmail.com

Leave your response!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.