Economic Pulse: BIA’s Monthly Quick Take for December 2023
Economic Pulse: BIA’s Monthly Quick Take for December 2023 Author: Nicole Ovadia, VP, Forecasting BIA Happy Holidays! The festive season is officially upon us as we all check our lists…
BIA Delivers a Local Perspective on Retail Media Networks: Paper & Podcast
The rise of Retail Media Networks (RMNs) is reshaping the world of advertising. These digital platforms, operated by retail giants such as Amazon and Walmart, offer a new avenue for…
Economic Pulse: BIA’s Monthly Quick Take for October 2023
It is absolutely amazing to me that we are at the end of October already. Things here at BIA have been quite busy the last few weeks as we were…
Driving Streaming Video Revenue with Premium Weather Inventory: Webinar Discussion
BIA recently collaborated with The Weather Company and Magid on a webinar examining the value of local news and weather content for streaming video services offered by local TV stations.…
Ad Forecast Estimates for Television in 2024 Bolstered by Political, Auto and Legal: BIA’s CEO Discusses Business Outlook at TVB Forward 2023
Looking ahead to 2024 and our expectations for the television industry, Tom Buono, founder and CEO of BIA, keynotes a business forecast session at the TVB Forward Conference taking place…
BIA’s 2024 Political Digital Ad Forecast: Spending Jumps by 28 percent Over 2020
In the 2020-2026 time frame, Political digital ad spending estimates for even years hovers around $2 billion. However, in the 2024 general election cycle, BIA forecasts a 28 percent jump…
Economic Pulse: BIA’s Monthly Quick Take for August 2023
With the first Republican Primary debate happening last week, there is no denying that the 2024 Presidential Election Cycle is upon us. While the actual election isn’t scheduled for more…
UPDATED – Top TV Station Groups in 2022
Nexstar stays on top, Gray is back, and TEGNA drops a spot. We have updated our original list based on financial reports filed by some of the publicly traded group…
Economic Pulse: BIA’s Monthly Quick Take for July 2023
I’m heading out on vacation later this week. I’m off to the Netherlands for ten days and, thankfully, I am not going on a cruise as I do want to…
BIA Lowers Expectations for Total Local Advertising in 2023
At the start of every year, BIA surveys the media industry to do a comprehensive assessment of advertising revenue. In parallel, the forecast team examines the advertising marketplace and the…