According to a new report from the multi-platform Australian directory, information and publishing giant Sensis, more than 95 percent of SMBs in Australia are connected to the Internet, and 57…
Google, Yahoo, Merchant Circle, SMBLive, Yellowbot and various IYP sites have induced hundreds of thousands of small businesses to sign up for free websites and landing pages. MerchantCircle alone reports…
A recent article in The Wall Street Journal, “Marketing Tools Stretch Ad Dollars,” exemplifies our thinking about the evolution of the ad market. The article details how Chrysler Corp. uses…
I saw several more articles over the weekend on how small businesses are using social network sites like Facebook and MySpace for marketing. This triggered a couple of thoughts… There’s…
A new study by AOL's Platform-A and Information Resources, Inc. reports that nearly 40 percent of shoppers would be very likely to use coupons accessed online. Additional findings from this…
The Kelsey Group's Matt Booth kicked off the Interactive Local Media 2008 conference here in Santa Clara, California, with a focus on SMBs' perceptions and actions related to their media spend.…
This from a guy who has managed most of a lifetime without using the word "potpourri" in a sentence ... At any rate, here is a rundown of some Yellow…
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week's post…
Search has always been one of the strongest indicators of offline user intent. And offline is where it's at, as we've been saying for years. E-commerce is about $300B in…
As big data continues to collide with local marketing, small businesses are more empowered than ever to acquire and retain customers. It's the job -- and opportunity -- of local…