Local Media – A Sea of Sameness
I was reading an article from Roy Greenslade, a former journalist from Ireland, about the woes of the newspaper industry in that country and couldn't help but think of the…
Foursquare Takes Another Step Towards Local Monetization
Foursquare just announced that it will now offer its Promoted Updates and Promoted Specials to a wider swath of SMBs. When we first covered the unveiling of these ad units (exactly…
New BIA/Kelsey Report Spotlights SMB Loyalty Programs
BIA/Kelsey recently published the second in a series of reports based on specific cuts of data from our Local Commerce Monitor research. LCM is BIA/Kelsey’s long-running study of how U.S.…
New BIA/Kelsey Report Spotlights Franchise Businesses
BIA/Kelsey recently rolled out the first in a series of reports offering very specific cuts of data from our Local Commerce Monitor research. LCM is BIA/Kelsey's long-running study of how…
How Much do SMBs Spend Online?
The recent Boston Consulting Group study done in cooperation with Yelp, raises many questions about SMB online ad spend and presence. We want to comment on the key top-level metric…
Converting Facebook SMB Pages to Websites
Various companies have built SMB websites and landing pages by scraping the Web. PaperG comes to mind. How about using Facebook. BIA/Kelsey data from our Local Commerce Monitor shows that…
New Year’s Resolution: Transforming Sales with Smarter Cross-Selling
BIA/Kelsey's Local Commerce Monitor of SMBs shows that in our core sample (up to 100 employees, no minimum ad spend level), the number of marketing media used for advertising and…
First Person: Signing Up for Google and Intuit’s ‘Get Your Business Online’
Google has been taking out major newspaper ads to promote its new "Get Your Business Online" initiative, a partnership with Intuit that lets SMBs claim a place and update information…
ILM West: SMB Digital Media and Marketing Outlook
137 billion. That's how big the local media market is. Steve Marshall and Matt Booth highlighted findings from "Wave XV" of BIA Kelsey's Local Commerce Monitor during this morning's session,…
DMS ’11: Local Display Coming to an SMB Near You
In the afternoon session at the BIA/Kelsey DMS conference on Wednesday afternoon, two players in the local search industry talked about the growing local display market and the use of…