Social and Mobile Crucial to Plus Spender SMBs Now and In the Future
Plus Spender SMBs showed a wide diversity in media usage in BIA/Kelsey's most recent Local Commerce Monitor™ (LCM) survey, Wave 17. Plus Spender SMBs consist of SMBs that spend an…
Hispanics Consumers are Mobile, Social and Loyal Local Shoppers
In the U.S., Hispanic consumers usage of smartphones, tablets, social networking and other forms of digital channels make this group one of today's most engaged populations in the local shopping…
Click-to-Call is a Win for SMBs and their Customers
Calls are the highest rated source of leads by SMBs according to BIA/Kelsey's Local Commerce Monitor™, with 66.4% of respondents considering calls a good or excellent lead source. As a result…
A Sneak Peek at "Hispanic Consumers Buy Into Digital for Local Shopping" Webinar
Here's a sneak peek at a couple slides from BIA/Kelsey's "Hispanic Consumers Buy Into Digital for Local Shopping" webinar, which is broadcasting Thursday, February 27. BIA/Kelsey's Dr. Mark Fratrik, Senior…
A Sneak Peek at “Hispanic Consumers Buy Into Digital for Local Shopping” Webinar
Here's a sneak peek at a couple slides from BIA/Kelsey's "Hispanic Consumers Buy Into Digital for Local Shopping" webinar, which is broadcasting Thursday, February 27. BIA/Kelsey's Dr. Mark Fratrik, Senior…
The Sales Transformation Playbook
The case for local traditional media companies to transform their sales organizations is pretty clear. For years, BIA/Kelsey has been tracking the secular shift from traditional to digital spend…
Social and Mobile Advertising are Vital in Reaching Hispanic Consumers
Hispanic consumers are more social and mobile in their local shopping behaviors than non-Hispanic consumers, according to BIA/Kelsey's Consumer Commerce Monitor™ survey. When Hispanics shop locally they use social media…
Yodle Releases First Ever "Small Business and Online Reviews Survey" Results
Small business owners have a love-hate relationship with online reviews. Reviews are a great way to get discovered online, yet anyone who has received a negative review knows how frustrating…
Yodle Releases First Ever “Small Business and Online Reviews Survey” Results
Small business owners have a love-hate relationship with online reviews. Reviews are a great way to get discovered online, yet anyone who has received a negative review knows how frustrating…
IFA 2014: Google's Merritt Talks About Advertising Innovation for Franchise Community
Google is well known for its forays into seemingly exotic innovations such as skunkworks, top secret Project X research lab known for coming out with inventions like driverless cars, Google…