At Leading in Local: ‘Almost Any Data’ Helps SMBs
"Not all data is created equal, but almost anything can be helpful," said Acxiom CEO and President Scott Howe, who keynoted at BIA/Kelsey's Leading in Local: SMB Digital Marketing in…
At Leading in Local: 'Almost Any Data' Helps SMBs
"Not all data is created equal, but almost anything can be helpful," said Acxiom CEO and President Scott Howe, who keynoted at BIA/Kelsey's Leading in Local: SMB Digital Marketing in…
At Leading in Local: Talk Like a Human, Not a Marketing Exec
Transparency, education, and data: Those are the three keys to selling local advertising and reducing churn, according to ReachLocal CEO Sharon Rowlands during her SMB Digital Marketing Keynote. Reducing churn…
At Leading in Local: Gary Shaw on Change and Transformation
Transformation is different from change, and has major implications on a company's fabric, said former Hibu (YellowBook) CTO Gary Shaw, who now heads consultancy Houstonian Partners. Shaw was speaking at…
At Leading in Local: YPG CEO Julien Billot
In true disruptive technology style, YPG is separating digital sales from print sales to allow the company to grow overall even as print continues to decline, noted YPG CEO Julien…
Local Market Launch Set to Exhibit New SMB Channel Solutions at LEADING IN LOCAL Conference
As we gear up for our LEADING IN LOCAL: SMB Digital Marketing conference, there’s a lot to look forward to. Local Market Launch, a startup that helps companies manage the…
Leading in Local Video: Is Instagram the Next Big Local Marketing Play?
As Instagram finds ways to monetize and expand internationally, some smart players in the local media space are already learning how to use it as a marketing and "presence" tool…
Leading in Local Video: Mobile & Location Based Ad Targeting Trends
One of the themes that emerged from BIA/Kelsey's Leading in Local conference in Atlanta earlier this month was the importance of location targeted ad strategies for national brands. That theme…
Leading in Local Video: Mobile & Location Based Ad Targeting Trends
One of the themes that emerged from BIA/Kelsey's Leading in Local conference in Atlanta earlier this month was the importance of location targeted ad strategies for national brands. That theme…
After Leading in Local: The National Impact: The Tweetrospective
Last week's Leading in Local: The National Impact Conference was a success, with lots of new themes around localization strategies for national brands. It wasn't the same old jargon-filled abstractions…