SMBs that use video* for advertising and promotion (Video SMBs) have more aggressive advertising spending plans than those that don't use video, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium…
The Pokémon Go craze has hit around and in my home with my teenager on Twitter for tips and cheats. According to SimilarWeb, more than 60% of US users who have…
In BIA/Kelsey’s Local Commerce Monitor™ nearly a third of small businesses in the financial services vertical opt for a “do it with/for me” model. This is the largest percent among our…
In BIA/Kelsey’s Local Commerce Monitor™ annual survey of small and medium businesses, we asked our small business owners which of 50+ media channels they use for advertising and promotion. Nearly 36% SMBs reported that…
Small businesses are beginning to adopt mobile apps to their marketing strategies with 4% of SMBs in our Local Commerce Monitor™ say they use a mobile app in their advertising…
June is graduation month and in the spirit of graduation month in our Local Commerce Monitor™ Wave 19 data, there are some interesting segments of SMBs who are ahead of the…
In BIA/Kelsey’s Local Commerce Monitor survey of small and medium businesses, we asked our 1,000+ respondents if they use customer relationship management (CRM) systems. 1 in 4 SMBs reported that they…
Millennial consumers heavy usage of social and video is driving changes in how small businesses approach advertising according to a new study, "Unlocking the Most Powerful Shift in SMB Marketing," from…
Earlier this week Microsoft acquired social media networking site LinkedIn for $26.2 billion. With the acquisition, Microsoft CEO Mr. Satya Nadella says the company plans to combine the programs (such as…
Nearly one in four small and medium-sized businesses offer a loyalty program according to our Local Commerce Monitor™ (LCM). Top industries that use loyalty are retail, construction/contracting, and accounting/bookkeeping. While there…