While local TV groups and MVPDs strive to achieve significant revenue growth with their traditional advertising products, progress can be hampered by the increased spend shifting to digital ad platforms…
Local media executives already are or soon will be headed into budgeting season. CEOs, CROs, and CFOs will be working with executives at their various business units to develop top-level…
BIA's complimentary Geotargeted Ad Fraud webinar, Wed March 21st from 2pm-3pm EST, tackles both a well-recognized and growing problem in digital media. In this webinar, we’ll dissect what’s going on in…
AdExchanger's Programmatic I/O New York conference brought together 1,500 marketers, agencies, media, tech and other practitioners to talk about how data, tech, and business models are evolving in programmatic advertising. Day 1…
According to BIA/Kelsey's newly released report "Insights into Local Advertising — Automotive Vertical" businesses in the automotive vertical account for 10% of the total local advertising money that will be spent in the…
In a joint project BIA/Kelsey just completed with MediaMax resulting in the ebook, The Win of Going Local and a forthcoming webinar on the same topic, we took a hard look at…
MediaMax Network (MMN) and BIA/Kelsey collaborated to develop an eBook entitled. The Win of Going Local, which looks at how national brands can use localized media campaigns to drive higher growth. In…
When it comes to their social media marketing, retail small businesses prefer the channels that are visually oriented, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small businesses (Q3/2016). As with the…
National Small Business Week, a signature event of the U.S. Small Business Administration, kicked off on Sunday, April 30 and runs all week. For Small Business Week YP, who is a sponsor for…
A generational change in television advertising is underway. The industry is, first at the national level but certainly moving into local television, moving beyond buying and selling based on gender/age…