Legal Fight Shows Prime YP Real Estate Still Matters
A legal battle over which law firm gets access to the outside back cover ad of the Baltimore SuperMedia Yellow Pages directory underscores that print Yellow Pages ads can still…
Stubbs at Primedia: Updating a ‘Shopper’ Company
It has been more than 90 days since former Yellowpages.com President Charles Stubbs took the helm at Primedia, the publisher of apartmentguide, rentals.com, newhomeguide.com and DistribuTech. We’ve followed Stubbs for…
A Primer for Selling to SMBs
Speaking this afternoon at at The Kelsey Group's Drilling Down on Local conference in Seattle, Kurt Weinsheimer, GM for Local Marketing Services at Spot Runner, offered a simple set of rules…
Just Noticed: Idearc’s Media-Savvy Board Includes Former AOL and Primedia Chiefs
The battle for IYP (and local search) supremacy hinges on a number of factors. One of which is likely to be the acquisitions of lateral properties (i.e., RHD and Business.com).…
‘Local’ E-Commerce: Ready for Prime Time?
The concept of localized e-commerce was discussed at one of the breakout sessions this afternoon at ILM:07. The essence of the question is how soon will SMBs be part of…
'Local' E-Commerce: Ready for Prime Time?
The concept of localized e-commerce was discussed at one of the breakout sessions this afternoon at ILM:07. The essence of the question is how soon will SMBs be part of…
Economic Pulse: BIA’s Monthly Quick Take for July 2023
I’m heading out on vacation later this week. I’m off to the Netherlands for ten days and, thankfully, I am not going on a cruise as I do want to…
ATSC 3.0’s Road from Lighthouse to Cutover: Discussion with NAB’s Lynn Claudy on Leading Local Insights Podcast
ATSC3 is now in its “lighthouse phase” whereby local TV stations must share frequency on just one or two TV stations in a market to host all ATSC 1.0 services…
Local Radio Set to Offer Over-the-Air Geotargeting with Proposed FCC Rule
The advertising community is very supportive of the FCC's proposed rule change adopted in November (and released yesterday) that would allow FM radio stations to provide limited content origination. This…
Navigating the Local Ad Marketplace During the Pandemic: Key Economic Takeaways
During the webinar, Navigating the Local Ad Marketplace During the Pandemic, BIA's Thomas Buono (CEO and Founder) and Rick Ducey (Managing Director), along with C. Lee Smith, President/CEO of SalesFuel…