This week BIA's Thomas Buono (CEO and Founder) and Rick Ducey (Managing Director) were joined (virtually) by C. Lee Smith, President/CEO of SalesFuel and Jeffrey Hayzlett, Chairman of C-Suite Network…
When it comes to advertisers, Home Improvement is comprised of a mix of service providers and retail establishments. BIA's local advertising forecast looks at several key local home improvement categories:…
Amazon Prime Day is a key summer spending event for consumers and for Amazon it is a quick way to drive Prime memberships and subscribers to their video service and…
BIA's coverage of the advanced TV sector includes the rising star of Over-the-Top (OTT) ad-supported TV. For those seeking a primer about this space, we'll call out our fellow industry…
As the graphic presented above (from a recent TV Technology article) highlights, ATSC 3.0 and 5G deployments, capabilities, and industry commitments are running on similar timelines. The local TV industry is ramping up its…
In this BIA Vantage Points invited post, Premium Media 360, a TV data automation firm that synchronizes data among media and agency partners, argues that having data and automating TV…
This is the latest in BIA/Kelsey's Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do…
BIA/Kelsey today released a new report, "PPC: The Evolution of a Keystone Customer Acquisition Tool," which explores how pay-per-click advertising inventory has been transformed by the introduction of machine-learning assisted…
Innovation, execution and re-invention are some of the common themes among the headline speakers at BIA/Kelsey's upcoming ENGAGE conference in Austin, Texas. ENGAGE runs from May 16-18 at the Austin Hilton.…
Small- and medium-sized businesses (SMBs) that use mobile* media are adopting new marketing and advertising technology more than the average SMBs according to BIA/Kelsey’s Local Commerce Monitor (LCM), Wave 19. Some…