The Local On-Demand Economy: What’s it Worth?
This post is the latest in a weekly series of excerpts from BIA/Kelsey's recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE…
The Local On-Demand Economy: What's it Worth?
This post is the latest in a weekly series of excerpts from BIA/Kelsey's recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE…
VCs: Will LODE Displace Local Search?
Local On-Demand Economy (LODE) apps were the largest recipient of VC funding in 2014. And it makes sense given the favorable unit economics that LODE services can accomplish, along with…
At ILM 2014: Is Your Revenue Mobile Ready?
Surviving the shift from tradition to digital revenue may not be the most challenging transformation for media companies. Speaking at BIA/Kelsey's recent Leading in Local: Interactive Local Media conference,Christopher…
Empty Seats At Lunch? Mogl Intros Time-of-Day Loyalty Rewards
Loyalty programs offering cash back or other rewards make a lot of sense for merchants – until it is 7:30 pm on Friday, and the loyalty program is still giving…
At Leading in Local: The National Impact: Talking About the Weather with Curt Hecht
Following yesterday's talk from Living Social's Mitch Spolan, this morning at Leading in Local: The National Impact, The Weather Co.'s Curt Hecht offered another primer on applying creativity to…
Click-to-Call is a Win for SMBs and their Customers
Calls are the highest rated source of leads by SMBs according to BIA/Kelsey's Local Commerce Monitor™, with 66.4% of respondents considering calls a good or excellent lead source. As a result…
Digital Agency Summit: Building a Digital Agency
Building a digital agency involves a lot of heavy lifting -- making the right hires, structuring the right organization, building the capabilities to fulfill programs and measure their success.…
Al Jazeera Picks Cable Over Streaming Video. What’s Up With That?
Al Jazeera's apparent $500 million deal to acquire Current TV's 40 million U.S. cable homes, as reported in the New York Times, essentially values U.S. cable network distribution at $10.25…
“TV Everywhere” . . . Except Local TV?
As I argued in a recent TV Technology article, "It's inescapable that today's video consumer expects cross-platform access to content. If that's where the audience and advertisers are, then broadcasters…