In episode 4 of Leading Local Insights, Legal Services’ Ad Spend Activity, BIA industry analyst Suzanne Ackley examines the ad spend and media selections of businesses in the legal services vertical.
For 2021, BIA estimates that total local ad spending for Legal Services will grow to $4.2 billion this year, which is up 7.2 percent from 2020. Even though this estimate shows growth from last year, it is down from pre-pandemic levels of $4.5 billion in 2019. However, looking forward, this is a strong vertical with increased spending expected over the next five years.
In this podcast, Suzanne defines the types of businesses that are included in this vertical and dives into the split between traditional and digital advertising to offer insights into where businesses in this vertical are trending in terms of media choices.
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