The final day of The Kelsey Group's Drilling Down on Local conference featured a keynote by Merrill Brown of MMB Media. Brown is an industry guru with a history of developing groundbreaking media strategies and operations. Among other things, he…
AOL may have trouble on several fronts, but it still gets millions of users and it intends to fully leverage them at the local level, per Chris Spanos, Director of Search Verticals, who was speaking at Kelsey Seattle. “Given its…
Fox Interactive Media will launch a self service video ad tool, according to the company's stations group GM Ron Berryman. He announced the product, known as FIM AdStore, from the stage at DDL on Friday. This will be geared towards…
Google is a collaborative partner with all verticals, and generally speaking, has no interest in competing with them, per Adrian Madland, Google’s head of automotive strategic partnerships, who was speaking at Drilling Down on Local '08 (a session also covered…
If you believe at all in the “marketplace” vision of next generation commerce, it is hard to dispute that Yahoo! remains front –and- center as a verticals factory. This core strength of Yahoo!’s is especially important to note in the…
Thanks to all who attended and participated in last week's Drilling Down on Local conference in Seattle. The show was a large success. Here is a recap of coverage from the TKG blog in case you missed any posts. You…
Today at DDL, Call Genie Director of Product Evolution Gary Galinsky pegged the lineup of mobile ad formats (SMS, pre-roll audio, post-roll audio, banner, etc.) as "interruption marketing." The only way to skirt this is relevance, and like real estate,…
We'll be in Seattle next week for the Drilling Down on Local conference. See the Agenda here. If you're at the show, do your best to tackle us between sessions or during networking events. We're interested in talking. Also check…
At long last, The Kelsey Group’s Drilling Down on Local: Marketplaces program is just around the corner. Our version of Coachella (or Woodstock) takes place NEXT WEEK, Wednesday to Friday, April 30-May 2, at The Westin in Seattle. We think…
There are a number of new or re-energized hyperlocal efforts out there, trying to crack the code. New efforts are expected shortly from Outside.in and SmallTown. Ongoing efforts are being made with AmericanTowns, which counts Idearc as a lead investor,…
The Yellow Pages Today April workshop featured a divergent view of how best to sell the White Page product line. While some differences exist, due in part to the products offered in the core White Pages product such as those…
Google’s ambitious effort to take its bidding system across media might be hitting a bump in radio. The company’s program started out fairly well when it bought dMarc (since renamed Google Audio Ads) for $102 million plus incentives in 2006.…
The rise of Web-oriented behavioral targeting and the tough economics and unwieldiness of user diaries and phone calls have pushed radio rating giant Arbitron to focus less on radio station ranking and more on providing qualitative data about specific local…
The focus of the Yellow Pages Today April workshop was on White Pages with the underlying theme of how the product can survive and the regulatory environment that will either help or hinder its growth or decline. The opening session…
SES New York is winding down and there has been a lot of attention paid to local -- much more so than in past SES shows. Specifically there was a track on day 1 that John Kelsey and I ran,…
It’s been a lot of fun putting this together -- a “who’s who” lineup for Kelsey's Drilling Down on Local: Marketplaces, which takes places April 30-May 2 in Seattle (a favorite city). This show, entirely inspired by the in-depth analysis…
The smart “post Web” money is looking at health care (and green solutions), right? But based on Health 2.0: User-Generated Healthcare, a conference that took place March 2-4 in San Diego, the subject may no longer be search engines or…
The 19-company Yahoo! newspaper consortium is set to launch beta tests with two newspapers of Content Match, an AdSense-like product. The beta tests are expected to be followed by a launch throughout the entire consortium in September, according to Lee…
When a local team headed by ad agency and PR veteran Brian Tierney bought The Philadelphia Inquirer and related holdings 18 months ago, it was seen as a possible model for how “new thinking” could transform the newspaper industry. Since then,…
MediaNews Group CEO Dean Singleton is well known within the newspaper industry as one of the least sentimental businessmen among all the publishers. He’s taken a hard line against journalistic "excess," resulting in products that have been highly profitable but…