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Gannett, Belo Stun with Acquisition News

Today's announcement that Gannett is acquiring the Belo television stations was certainly not expected. Even with the increased activity of groups acquiring many medium and small market stations, and last week's announcement that Media General and New Young Broadcasting was…

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Importance of National Advertisers in Local Media Markets

In BIA/Kelsey's Feb 21st webinar, National Marketers Refining Localization Strategies – A ‘Leading in Local’ Conversation, (available on-demand), the discussion focused on how national brands are increasing their efforts in marketing their products on a local level. Balihoo's Marketing Director,…

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WTOP (FM) Takes Over the Top Billing Station

According to the most recent estimates, WTOP (FM), the all news station in Washington, D.C., was the highest billing station in 2010. BIA/Kelsey estimates the station billed more than $57 million, providing news and information to its local market in…

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TV Proves Itself Into Our New Decade

Today we announced our revised forecast for the television industry. Previously we had been somewhat more conservative in our estimates because it was difficult to read which way the economic winds were blowing. And while the first half of this…

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AT&T Ends Unlimited Data: What Is It Telling Us?

Economists are always searching for market revealed information from businesses. Whether it is quarterly data on sales, revenues and profits or decisions made by businesses in their day-to-day operations, this information provides insight into the “economics” of the business and…

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