CBS Radio Stations Have Narrow Victory in Dallas-Fort Worth Radio Market

2016 Estimated Revenue Shares Dallas-Ft. Worth Radio Market

Broadcast radio advertising revenues in the Dallas-Ft. Worth radio market reached $306.4 million in 2016, according the first quarter edition of BIA/Kelsey’s 2017 Investing In Radio® Market Report. This $306.4 million revenue estimate, which only includes over-the-air (OTA) revenue, is broken down by owner in the pie chart above. Only 0.5% separate CBS*’s (soon to be Entercom’s) six stations (1 AM and 5 FM) from Cumulus Media’s six stations (3 AM and 3 FM). Combined, these two owners account for almost half of the OTA radio revenue in the Dallas-Ft. Worth radio market. iHeartMedia’s six stations (1 AM and 5 FM) came in third overall.

If you look at the individual stations, Cumulus Media’s sports station KTCK(AM) was the top grossing station in the market in 2016, according to BIA/Kelsey’s estimates, beating second place iHeartMedia’s Contemporary Hit Radio station KHKS(FM) by about half a million dollars. Salem Media Group’s Christian Contemporary station KLTY(FM) was third, with CBS’s news talker KRLD(AM) coming in fourth.

BIA/Kelsey will present more of its Texas market intelligence at its LOCAL IMPACT Dallas conference on Wednesday, April 5 in Dallas. The half day program will include speakers specializing in the local advertising marketplace, with a focus on location marketing, digital competition, and local advertising trends. Conference details and registration can be found here.

* I originally posted this as Entercom’s victory. In 2016, when the revenues were generated, CBS owned and operated these six stations.

This Post Has One Comment

  1. POS Guy

    Wow, those advertising revenues in the Dallas-Ft. Worth are pretty incredible. I had no idea radio was still generating that kind of revenue dollars. The LOCAL IMPACT Dallas conference looks pretty interesting, I’ll have to check it out.

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