Yellow Pages Limited CEO Julien Billot has transformed Canada’s leading directory publisher into a digital media and marketing powerhouse. He has it on a path to restoring customer and revenue growth.
That’s all a lot harder than it sounds. Key to YP Canada’s resurgence has been building audiences and enabling transactions across verticalized digital media. And mobile is a key factor as always.
Billot recently broke down the playbook at BIA/Kelsey ENGAGE, which you can see in full below.