Tag: Julien Billot
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Turning Around the Ship with Digital Transformation (video)
Yellow Pages Limited CEO Julien Billot has transformed Canada’s leading directory publisher into a digital media and marketing powerhouse. He has it on a path to restoring customer and revenue growth. That’s all a lot harder than it sounds. Key to YP Canada’s resurgence has been building audiences and enabling transactions across verticalized digital media. And…
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ENGAGE Headliners Will Dig Deep into What Works in Local
Innovation, execution and re-invention are some of the common themes among the headline speakers at BIA/Kelsey’s upcoming ENGAGE conference in Austin, Texas. ENGAGE runs from May 16-18 at the Austin Hilton. Opening headliner (May 17) Steven Johnson is a leading thinker on innovation and author of nine books and host of the series, “How We Got to…
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YP Canada’s Billot Talks Verticalization
Yellow Pages Canada is the in midst of an all out program to return the company to positive revenue growth by 2018. Growth may be a given for early stage company’s pursuing opportunities in local online commerce. But for a legacy media company like YP Canada, growth can be a herculean challenge. For YP Canada, verticalization is one…
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Conference Video: Q&A with Yellow Media’s Julien Billot
The Yellow Pages brand is both blessing and curse for those trying to morph legacy directory businesses into digital solutions providers for SMBs. Yellow Media CEO Julien Billot conceded as much in his keynote presentation at BIA/Kelsey’s recent SMB Digital Marketing conference in San Francisco. However Billot believes the smarter play is to invest in transforming…
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Conference Video: Q&A with Yellow Media's Julien Billot
The Yellow Pages brand is both blessing and curse for those trying to morph legacy directory businesses into digital solutions providers for SMBs. Yellow Media CEO Julien Billot conceded as much in his keynote presentation at BIA/Kelsey’s recent SMB Digital Marketing conference in San Francisco. However Billot believes the smarter play is to invest in transforming…
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At Leading in Local: YPG CEO Julien Billot
In true disruptive technology style, YPG is separating digital sales from print sales to allow the company to grow overall even as print continues to decline, noted YPG CEO Julien Billot, during a keynote at Leading in Local: SMB Digital Marketing in New Orleans Sept. 22. Billot noted that YPG has been leaking revenues, with…