Here we are in the middle of National Small Business Week, which seems like a great time to unveil the agenda and key themes of our upcoming SMB conference, which happens Sept. 29-30 at the Marriott Denver Tech Center. This event helps companies understand what makes SMBs tick so they can more successfully build and sell digital marketing solutions for small-business advertisers.
We are bringing a new look and feel to this year’s SMB conference — a faster pace, deeper audience engagement, a much more tactical focus and truly candid conversations about what it really takes to win in this exciting and challenging space.
The preliminary SMB 2015 agenda reads as a road map of the most exciting opportunities and vexing challenges facing the local SMB digital marketing ecosystem. Keep an eye here as we add VIPs in the local SMBs as headline speakers, executive interview subjects and panelists.
Our Day 1 Headliner will be a joint session with Chris Terrill and Craig Smith, CEO and COO, respectively, of Home Advisor, a leader in matching home improvement leads with qualified merchants. Chris and Craig have been deep in the SMB trenches and understand what it takes to find the right business model for success in this space. Other headliners, including leaders from many of the premier SMB facing brands, will be announced soon.
Here are a few of the topics we’ll tackle at SMB 2015:
Making Big Data Small Enough for SMBs
Is Location the New Local?
Programmatic for SMBs — Is This a Thing Yet?
Is There a Play for the Long Tail SMB?
We’re Not Going to Say ‘Content is King’ — But It Kinda Is
Crowdfunding and Micro-lending — The Democratization of SMB Finance?
Bringing Hollywood to Main Street — Evolutions in Video Advertising