Video = Local Ad Opportunity

Video = Local Ad Opportunity

Thanks to commercials from Apple that show us how easy it is to make videos and pull on our heartstrings, we see how powerful a video can be in selling phones. Consumers driving the popularity of video, and a recent study…

Read More
Co-Op Advertising Users Love Video

Co-Op Advertising Users Love Video

Yesterday I wrote about how small businesses that use co-op advertising funds are heavy users of traditional media, particularly community sponsorships and direct mail. When we look at what digital advertising channels co-op users are adopting - video is key. According to results…

Read More
Twitter Popular With Small Businesses

Twitter Popular With Small Businesses

When it comes to social media usage by small and medium businesses (SMBs), Facebook is still King, with 45.0% of SMBs saying they use a Facebook page for advertising and promotion, according to Wave 20 of our Local Commerce Monitor™ survey of…

Read More