As part of our ongoing coverage of call monetization, we held webcast to further unpack our analysis and findings. You can watch the free on-demand replay (streaming slides and voiceover) here.

This comes at an opportune time, when call monetization is gaining mainstream awareness in the smartphone age. High intent calls to businesses are conducive to mobile search, and businesses want phone leads. Google’s recent Website Call Conversions push this forward, as we discuss in the webcast.

The discussion was co-hosted by bandwidth, a company positioned at the center of the call tracking and analytics opportunity.  Bandwidth’s longstanding position for powering phone calls now enables it to provide call tracking and analytics that are at the heart of the call monetization opportunity.

We discuss the ins and outs on the webcast, which follows a white paper we did with bandwidth. Both pieces of content drill down on best practices of driving phone leads to local businesses. The webinar topics, themes and takeaways are all outlined below. Click the image for the streaming replay.