Yes, Millennials Make Phone Calls

Yes, Millennials Make Phone Calls

As discussed at December's BIA/Kelsey NEXT, millennials are what's really next.  Suddenly, they* fully occupy the coveted and buying-empowered 18-34 demographic. This makes their behavior and proclivities a core design principle for marketers everywhere. But with this generation's rise has come…

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New Telmetrics CEO Looking Beyond Feature Wars

New Telmetrics CEO Looking Beyond Feature Wars

Telmetrics new President and CEO Andrew Osmak wants to avoid engaging in the "feature wars" he sees taking place among the many competitors in the call measurement space. Osmak, who took over in January, would rather use Telmetrics' assets to drive measurement solutions once reserved…

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