Yelp Adds Vine-Style Videos to Mobile (as We Predicted)

Yelp has just announced it’s adding video to its mobile app. In line with our prediction last year, this will involve short Vine-like videos for users to see and share local venue “ambiance” in richer ways than the previously-offered photos.

In fact, this move is meant to take some of the advantages that photos brought to the Yelp mobile experience, and simply add greater dimension (as video tends to do). From the company’s blog post announcing the feature:

Photos are a great way to add a visual element to your reviews, and Yelpers upload more than 23,000 of them from their mobile apps alone per day. We also know visuals are important to Yelpers since they spend 2.5 times longer on business pages with images than on those without. Now, using your iPhone (and soon Android) Yelp app, you can take short, 3-12 second videos of your favorite local businesses and better capture those details that photos alone can’t.

These short videos are great for conveying the atmosphere of a business, which helps others anticipate their experience before stopping by. For instance, imagine scrolling through pics of delicious dishes at a new bistro but not really being able to tell if the ambiance is more “date night” or “family friendly.” Yelp video is here to help.

We got this prediction right, but not because of some grand vision: It was only a matter of time. In this case, the age of social sharing, short viral videos, better smartphone cameras and ever-increasing connectivity have collided with local discovery. A logical move.

From our May 2013 post on Vine’s local potential:

But the real opportunity is for Yelp, given that profile-based local discovery is fitting for multimedia. That’s especially true in its leading category of restaurants as noted. An underutilized features of Yelp’s Enhanced Profiles — it’s leading source of revenue — is multimedia slide shows.

Look for Yelp to develop Vine-like video capability soon. This will equip users to capture sights and sounds, thereby creating a library of 1). points of user engagement 2). monetizable moments. For the latter, SMBs can redistribute or emphasize video within their Yelp profiles (paid feature).

There are lots of ways this could play out but i’m expecting Yelp to either partner, build or acquire something soon that brings low-barrier viral video production into the fold.

We’ll surely discuss this latest move during our SMB Digital Marketing Conference next month, where I’ll interview Yelp’s Pete Curzon to kick off a mobile session. Hope to see you there. 

This Post Has 3 Comments

  1. capillus272 laser spine

    Ear deformities, especially in children can become a target for the less caring children resulting in the child being ridiculed and teased.
    Data coverage: market sizes (historic and forecasts), company shares, brand shares and
    distribution data. We live in a climate that gets hot and humid and there are many activities to choose from.

    Feel free to visit my page; capillus272 laser spine

  2. chicago body sculpting

    They can get proper rhinoplasties are really affordable
    rates and hence the demand is always high. For example, you
    might be seeking rhinoplasty as way to achieve a functional goal.

    You also need to think about the recovery process and the ways it might affect your daily life and work.

    Feel free to visit my webpage :: chicago body sculpting

  3. youtube demarco murray touchdowns haircuts

    Τo check out thе list ߋf samsung
    galaxy note Review visit to tɦe HTC Radar Review ɑnd gather ɑll
    thе updates οf new technology.
    Ѕome оf these books specially published fоr muslin schools.
    Аll advice ɡiven by Becca is
    fߋr entertainment purposes οnly. А slew օf summer movie hits ϲome օut οn DVD аnd
    Blu-ray tɦіs Tuesday, including ‘Maleficent’, a retelling оf tɦe
    Disney classic ‘Sleeping Beauty’, Dwayne Johnson аs ‘Hercules’,
    ɑnd tɦе sequel tօ thе animated family comedy ‘Planes’.

    Angelina Jolie іs оne οf tɦе
    most loved and hated celebrities іn tɦе աorld.
    Ϝοr many folks trust іs јust hard tо attain no matter what, ɦowever attempt tߋ ɡet оѵеr that.
    Quote: Υօu hate mе; but
    уοur abhorrence сannot equal that with
    ѡhich Ι regard myself. Ϝοr
    thе rest οf that day and night, І wаs bathed in light and felt love toward еveryone ɑnd everything.

    – Finalist іn tɦe Foreword Magazine Book оf thе Υear Award іn the categories ߋf Family
    ɑnd Relationships and Ѕelf-Ηelp.
    Time and ɑgain ѡе head οut thе front door, and thе way
    wе аrе аt ɦome ѕeems tօ metamorphosis աith еach step ѡе take
    into tҺіs other person, ѕometimes ѡithout սs
    еven being aware of it because
    ѡе ɑrе ѕο accustomed tо
    Ԁoing tɦіs աithout аny
    introspection.

Leave a Reply

Your email address will not be published. Required fields are marked *

5 + 14 =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>