BIA/Kelsey Mobile Numbers, Visually

Following our mobile forecast release and the post earlier today, here are some of the numbers laid out in graphical form. We’ll continue to analyze the figures, and their practical takeaways here and at our conference next month.

Mobile-Local-Ad-Spend-2013-2018-(US-Local-Media-Forecast)-w-Forecast-Branding

Location-Targeted-vs.-Non-Location-Tagreted-Mobile-Ad-Spend-2014-2018-(US-Local-Media-Forecast)-w-Forecast-Branding

Mobile-Local-Ad-Spend-by-Format-2014-2018-(US-Local-Media-Forecast)-w-Forecast-Branding

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