Ad Fraud Risks In Targeting Local Audiences

Ad Fraud Risks in Targeting Local Audiences

Ad fraud is siphoning revenue away from legitimate publishers and delivering the wrong audiences to advertisers. Both publishers and marketers targeting local audiences should not only be aware of the risks of ad fraud but also take proactive action to…

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BIA/Kelsey Mobile Numbers, Visually

Following our mobile forecast release and the post earlier today, here are some of the numbers laid out in graphical form. We'll continue to analyze the figures, and their practical takeaways here and at our conference next month.

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