Bolo 2010: Agencies Focus on Their Evolution

The relationship between traditional advertising agencies and the local ecosystem consisting of local media and directory entities and their vendors has never been an important one. “Agencies” to local media have generally meant the Certified Marketing Reps who distribute and…

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Placecast Lands Major Carrier Deal With O2

Placecast is announcing that its ShopAlerts platform will power location-based push marketing for O2 in the U.K. This is its first major carrier deal, joining existing deals with U.S. brands such as The North Face. Placecast (see past coverage) divides…

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MerchEngines Unveils 8-Tool SMB Marketing Platform

As local businesses increasingly transition their advertising dollars online, they expect agencies and publishers to furnish them with simple, consolidated solutions supported by tangible, trackable ROI. MerchEngines built its white-label "relationship generation" system to enable online marketing providers to do just that for their SMB clients. In…

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