Just six months after it launched its SP411 Twitter integration, Superpages is at it again with an offer to Tweet any coupon that businesses upload to an online profile.

To do this it has created 72 city-specific Twitter accounts, which users in those cities can follow to get daily tweets for coupons and promotions happening around them. Businesses interested in taking part can register on Superpages and go through a process to create or upload coupons.

According to the press release, this includes:

• create up to three different coupons,
• set a start date and expiration date,
• add a disclaimer,
• apply coupons to multiple store locations,
• include a promotion code to track specific offers; and
• update coupons at any time.

Coupons are then automatically tweeted out by the geographically appropriate Twitter handle. Of course this is only as good as the number of followers of each of these city-specific accounts, but they should build followers quickly.

The growing interest for coupons on Twitter combined with Superpages ability to cross promote this, will make it happen. Meanwhile you can check out the aggregated feed of all of the 72 city promotions on Twitter (and link directly to your city’s account) at @superpages/superpages-cities.

Like SP411, this is a clever integration, utilizing only a standard Twitter account to communicate and create additional touch points with users looking for local business information. The coupon angle makes it that much more enticing.

As we said at the SP411 launch, media is fragmenting and Superpages is meeting users where they are going. This is an important paradigm that traditional media need to take to heart, as a once siloed world becomes more about presence across platforms and less about owning destinations.