Yellow Book announced today that it has launched an online video advertising trial. Here is a bit from the press release:
The trial is a test of selected Yellow Book advertisers from across the country. The advertisers represent a cross-spectrum of small and medium-sized businesses that advertise on yellowbook.com.
The yellowbook.com video ads are professionally produced, high-quality spots that provide advertisers the opportunity to promote their business in their own words and with strong visuals.
The video shoots took place at the advertisers’ place of business and required little disruption to their business and time. After professional editing, the finished videos were added to yellowbook.com to accompany the advertisers’ Internet display ads.
Yellow Book is the latest directory publisher to see the growing importance of online video advertising. Others to announce recent online video products include Idearc Media and White Directory Publishers. This is also the first announced initiative since Pat Marshall joined Yellow Book as its chief new media officer. Here is our post on Pat’s appointment.
TKG recognizes the emerging importance of online video and is dedicating a session to this topic at DDC2007, which kicks off two weeks from today in Reston, Virginia.
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MojoPages.com enables businesses owners to upload video but unlike all other local search sites also enables consumers to upload their own video reviews of businesses. So the question becomes will consumers take the time to watch other consumers amature video of businesses before making a buying decision? Only time will tell, but it is a nice option to have and sometimes very entertaining as well as informative.
This is a great for the industry! I think it’s a given that locally produced video ads will become increasingly more pervasive and sophisticated in the following years.