For subscribers of TKG’s Interactive Local Media program, a new forecast is available which analyzes mobile advertising. This includes an analysis of structural changes and consumer usage patterns in the United States and Europe; and benchmark ad performance in other markets to derive market estimates through 2012.
The report covers three areas: ad-sponsored directory assistance, mobile search and display, and multi-modal applications installed on U.S. mobile device handsets. The findings will be examined over time, here on the blog and during several sessions of the ILM:07 conference in Los Angeles, Nov. 28-30.
TKG will also release several studies in conjunction with mobile partners in the months ahead; and our worldwide mobile research is expanding rapidly. We look forward to sharing upcoming results on a market that has held the promise of revenues for many years.
Subscribers of the Interactive Local Media program can log in to read the report in full, while the summary is publicly available here, and will continue to be discussed in this public forum (blog) for months to come.