National Small Business Week, a signature event of the U.S. Small Business Administration, kicked off on Sunday, April 30 and runs all week. For Small Business Week YP, who is a sponsor for Small Business Week, is hosting a webinar on Wednesday, May 3,…
YP continues its push to integrate content from popular consumer application, this week announcing a deal to include many of Groupon's active deals in search results on YP.com and the YPmobile app. Chicago-based Groupon has about 450,000 active deals. YP…
YP, despite the Yellow Pages heritage still evident in its name, now regards itself as being in the same competitive set as large audience generators like Facebook and Google. David Lebow, YP's chief revenue office made this point during a…
Local isn't just advertising: it continues to expand into a suite of marketing and operational services. It's not just about helping local businesses acquire new customers; it's helping them keep customers. This is concept we've examined for a few years, recently…
What are the best ways to tackle the perennial local challenges of fragmentation and churn? YP is a company with lots to say on this topic, and it holds important lessons for innovating and restructuring in disruptive times, as we covered…
YP's decision last July to create a separate business unit for its print operation fueled a great deal of speculation of what the next move would be. High on the list of possible scenarios was what happened yesterday when YP…
YP has made a major push in the past week to become a bigger player in search and to do more to monetize its own search traffic on YP.com, as well as its mobile apps. In the past week the…
We live in a multi-screen world, where an action begun on one device is often completed on another. Marketers are eager to follow a consumer all the way along this cross-device chain of actions. That's the cross-device retargeting challenge,…
Fifty plus industry leaders will grace the stage at Leading in Local: SMB Digital Marketing Sept. 22-24 in New Orleans. We're looking forward to a great show. Want to do some research before the event? Here's some recent BIA/Kelsey blog…
The U.S. search and directories company YP announced it generated nearly $400 million in mobile advertising revenue in 2013, placing it behind Google and Twitter as the third largest mobile advertising company. YP also reported it has total digital ad…
The U.S. search and directories company YP announced it generated nearly $400 million in mobile advertising revenue in 2013, placing it behind Google and Twitter as the third largest mobile advertising company. YP also reported it has total digital ad…
The spanking new program is set for Leading in Local: The National Impact, which is May 7-9 in Atlanta. We’ve put together a great list of 55 hand-picked speakers – all centered on what’s really happening in local with a…
The spanking new program is set for Leading in Local: The National Impact, which is May 7-9 in Atlanta. We?ve put together a great list of 55 hand-picked speakers ? all centered on what?s really happening in local with a…
Big media brands like Gannett, Living Social, Weather.com and YP will take center stage next month at BIA/Kelsey's Leading in Local: The National Impact conference in Atlanta. We asked BIA/Kelsey Managing Director Rick Ducey to talk about the messages big…
Local search and advertising company,YP, has announced that it has acquired Sense Networks, a mobile ad company. Sense Networks was founded in 2003 and has evolved into a data aggregator and mobile ad targeting platform. It offers real-time bidding and inventory via mobile…
YP CEO David Krantz wanted to dispel a widely held notion when we spoke with him late last week about the company he now runs, newly acquired from AT&T by the private equity firm Cerberus Capital Management. "This is not…
