BIA/Kelsey – Local Media Watch

Tag: leads

  • SMB Data Point of the Week: Franchisees And Co-Op Ads

    SMB Data Point of the Week: Franchisees And Co-Op Ads

    According to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium businesses (SMBs), 18.4% of the SMBs in the survey report using co-op advertising funds. Of these, 45.2% are franchisees or licensees of larger national companies — most owning between one and five locations. In our survey we also ask respondents (co-op fund using franchisees) for the top 3…

  • Skinny Jeans and Click-to-Call, A Natural Pair

    The call monetization opportunity we’ve chronicled for the past few years varies across different audience segments. The Marchex Institute — a research lab within Marchex — has brought some of these variances to light in a new report. Specifically it looked at financial services and insurance — both high value verticals that rely heavily on…

  • Invoca: Call Analytics Fix the ‘Blind Spot’ in Digital Marketing

    Mobile usage growth correlates to call volume to local businesses, which underpins the call growing call monetization opportunity. Several companies are working with this opportunity by building call analytics platforms, a key piece of the puzzle. Invoca is one of those companies. The company, which says it has grown its revenue 12X since 2012, has…

  • Invoca: Call Analytics Fix the 'Blind Spot' in Digital Marketing

    Mobile usage growth correlates to call volume to local businesses, which underpins the call growing call monetization opportunity. Several companies are working with this opportunity by building call analytics platforms, a key piece of the puzzle. Invoca is one of those companies. The company, which says it has grown its revenue 12X since 2012, has…

  • Invoca Adds Context to Calls with Launch of Signal

      According to our newly released LCM wave 18 data, SMBs find that call-based leads tend to be of higher quality than email (where SMBs reported 43% to be good/excellent), Facebook (35.3% good/excellent) and even in store visits (58.8% good/excellent). Between those SMBs that found call-based leads to be of “good quality” (33.2%) or “excellent…

  • Phone Calls: The Ad Currency of the Smartphone Era: A New BIA/Kelsey White Paper

    For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads. It’s the topic of our latest report. Like search marketing in its early days, call…

  • White Paper Preview: Phone Calls: The New Ad Currency of the Smartphone Era

    For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads. Like search marketing in its early days, call monetization is picking up fast. And in…

  • DMS ’10 Hot Topic Preview: Leads-Based Selling

    With just a few days remaining before the start of our DMS ’10 conference in Dallas, we wanted to preview a couple of hot topics that will likely receive a lot of buzz at the show. I will be co-moderating a session on Leads-Based Selling, about as hot a topic as there is in the…

  • Reply.com: Applying Leads, Performance to Key Verticals

    Vertical businesses that have relied on Yellow Pages and newspapers and other classified channels aren’t always seeing the same performance-based results that they might expect in the Google age. But many of them also aren’t likely to become keyword experts, or spend a lot of time managing their accounts. That’s always the SMB dilemma, right?…