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SMB Data Point Of The Week: Franchisees And Co-Op Ads

SMB Data Point of the Week: Franchisees And Co-Op Ads

  • July 28, 2016
  • Suzanne Ackley

According to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium businesses (SMBs), 18.4% of the SMBs in the survey report using co-op advertising funds. Of these, 45.2% are franchisees or licensees of larger national companies -- most owning between one and five…

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Skinny Jeans and Click-to-Call, A Natural Pair

  • March 20, 2015
  • BIA Advisory Group

The call monetization opportunity we've chronicled for the past few years varies across different audience segments. The Marchex Institute -- a research lab within Marchex -- has brought some of these variances to light in a new report. Specifically it…

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Invoca: Call Analytics Fix the ‘Blind Spot’ in Digital Marketing

  • January 7, 2015
  • Meshach Cisero

Mobile usage growth correlates to call volume to local businesses, which underpins the call growing call monetization opportunity. Several companies are working with this opportunity by building call analytics platforms, a key piece of the puzzle. Invoca is one of…

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Invoca: Call Analytics Fix the 'Blind Spot' in Digital Marketing

  • January 7, 2015
  • Meshach Cisero

Mobile usage growth correlates to call volume to local businesses, which underpins the call growing call monetization opportunity. Several companies are working with this opportunity by building call analytics platforms, a key piece of the puzzle. Invoca is one of…

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Invoca Adds Context to Calls with Launch of Signal

  • September 16, 2014
  • Meshach Cisero

  According to our newly released LCM wave 18 data, SMBs find that call-based leads tend to be of higher quality than email (where SMBs reported 43% to be good/excellent), Facebook (35.3% good/excellent) and even in store visits (58.8% good/excellent).…

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Phone Calls: The Ad Currency of the Smartphone Era: A New BIA/Kelsey White Paper

  • June 4, 2014
  • BIA Advisory Group

For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.…

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White Paper Preview: Phone Calls: The New Ad Currency of the Smartphone Era

  • April 15, 2014
  • BIA Advisory Group

For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.…

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DMS ’10 Hot Topic Preview: Leads-Based Selling

  • September 9, 2010
  • BIA Advisory Group

With just a few days remaining before the start of our DMS ’10 conference in Dallas, we wanted to preview a couple of hot topics that will likely receive a lot of buzz at the show. I will be co-moderating…

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Reply.com: Applying Leads, Performance to Key Verticals

  • February 1, 2010
  • Peter Krasilovsky

Vertical businesses that have relied on Yellow Pages and newspapers and other classified channels aren’t always seeing the same performance-based results that they might expect in the Google age. But many of them also aren’t likely to become keyword experts,…

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