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Articles tagged with: ILM West

Coupons/Deals, Online/Interactive »

[7 Dec 2012 | No Comment | ]

Declaring that deals have officially “jumped the shark” could well be an overstatement, considering that revenues are still on the uptick (BIA/Kelsey forecasts that the U.S. market will grow to $5.5 billion by 2016) and hundreds of companies continue to invest in the channel. However, the broad deals market is clearly evolving and segmenting in …

Location Targeting, Mobile »

[7 Dec 2012 | No Comment | ]

BIA/Kelsey Senior Analyst Mike Boland began the ILM West mobile superforum by sizing the magnitude of the mobile-local advertising opportunity (while also noting its current shortcomings): $5.8 billion by 2016, or 58 percent of the total mobile market.
Much of the early mobile ad trial that carries the hope of driving higher premiums (and thereby closing …

ILM West, Mobile, Online/Interactive »

[6 Dec 2012 | No Comment | ]

In considering mobile strategies, small businesses are focused on being found, but there are very different issues than simply searching on Google. Telmetrics’ CEO Bill Dinan, speaking at ILM West in Los Angeles today, noted that small business owners all have smartphones, and they are using them in a very different scenario from mobile …

Online/Interactive »

[6 Dec 2012 | No Comment | ]

Leveraging social media models to drive more traffic and sales is one of the “works in progress” in the local ecosystem. At ILM west, we had a special session dedicated to exploring the innovation in the space. Panelists included Payvment’s Darren Waddell (formerly of Merchant Circle), Moon Tide Media’s Todd Klawin and …

Conferences, ILM West »

[27 Nov 2012 | No Comment | ]

Our flagship event, ILM West, is next week in sunny Los Angeles (weather forecast: in the 70s). We have a bulging attendee sheet, and 47, hand-picked thought leaders on stage. Here’s my personal cheat sheet on some of what’s happening:
Innovation: We’ll leave that up to IdeaLab CEO Bill Gross, our opening keynoter. Gross invented …

Conferences »

[16 Nov 2012 | One Comment | ]

In the great tradition of ILM keynotes, we have landed one of the best yet: Bill Gross, CEO, IdeaLab. It is definitely fitting to have THE premier Los Angeles tech leader and visionary to start things off for us at the conference, which is Dec.4-6.
Gross heads up an ILM West keynote schedule that …

Google, ILM West »

[14 Dec 2011 | No Comment | ]

Google has experienced five times growth in mobile search during the past two years, according to Google Mobile’s Surojit Chatterjee, who was keynoting our SoLoMo Morning at ILM West in San Francisco.
Mobile usage generally complements the desktop, with huge spikes on the weekend and in the evening and at lunch, said Chatterjee. “When people go …

Conferences »

[12 Dec 2011 | No Comment | ]

Venture capital leaders at ILM West in San Francisco today expressed optimism about the environment but said there are some challenges coming up.
“It is a great time to start a company and fund a company,” said Michael Yang of Comcast Ventures. Yang noted that entrepreneurs have a jump on getting money from venture. “There isn’t …

Online/Interactive, Verticals »

[6 Dec 2011 | One Comment | ]

The idea of an online marketplace has continued to evolve dramatically in 2011. With the emergence of deals, we now have full-fledged interactive local commerce in place, in addition to advertising.
It seems that everyone has jumped into the pool. Where Marketplaces had previously been dominated by players such as AutoTrader, eBay and OpenTable, …

Conferences, Newspapers, Online/Interactive »

[14 Nov 2011 | No Comment | ]

For newspapers, the 1/3 circulation/1/3 display/1/3 classifieds revenue model of the print days hasn’t made the transition to online, and there doesn’t seem to be enough time to right the ocean liner. But as a local media channel, newspapers have been written off before their time. Newspapers, of course, remain the single largest source …

Conferences, ILM West »

[6 Oct 2011 | No Comment | ]

We’ve just announced ILM West, our big December show, which takes place in San Francisco Dec. 12-14. Can we beat last year’s record attendance of 675+? We like our chances.
The timing couldn’t be better. So much progress has been made in local in the last year. On the progress scale of 1-5, we’ve …