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Coen: U.S. Advertising Spend Up Only 0.7% in 2007

2007 U.S. advertising spending is expected to grow just 0.7 percent over 2006 to US$283.8 billion, according to McCann Erickson's well-respected advertising forecaster, Robert Coen. In his biannual Insider's Report, Coen downgraded…

ILM:07 Coverage Roundup

Aside from our own play-by-play of last week's eventful ILM:07 show, here is a roundup of others' coverage: Marchex LocalPoint GigaOm Andrew Shotland's LocalSEOGuide (more posts here and here) Forbes…

An Intuit-ive Approach to SMB Marketing

Allison Mnookin, VP of Intuit’s Small Business Division, gave a keynote address on Friday at The Kelsey Group’s ILM:07 conference that started with a recap of Intuit’s segmentation approach to…

TKG Data and Analysis: A Weekly Recap

Here is a quick recap of items from the past week of local search and media, in case you missed them. Click below to read each post in full. Yellow…

Yellow Pages: More Than Just 'Get An Idea'

The circulation at the nation's largest newspapers dropped again over the past six months by an average of 2.6 percent, according to the Newspaper Association of America. To try to…

Yellow Pages: More Than Just ‘Get An Idea’

The circulation at the nation's largest newspapers dropped again over the past six months by an average of 2.6 percent, according to the Newspaper Association of America. To try to…

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