While many consumers are skipping lines and going online in store shopping is still strong. The consumer purchase journey has become more complex and advertisers have embraced omni- channel strategies…
JPMorgan Chase & Company's Local Consumer Commerce Index analyses 20 billion transactions by 60 million Chase credit and debit card holders in 15 metro areas. Its most recently released report shows…
BIA/Kelsey's newest report "Insights into Local Advertising -- Automotive Vertical" examines local media spending trends and consumer media usage habits in the automotive category. "Technology and consumers shifting shopping behaviors have had…
In a joint project BIA/Kelsey just completed with MediaMax resulting in the ebook, The Win of Going Local and a forthcoming webinar on the same topic, we took a hard look at…
In its recent report on CBS Radio, BIA/Kelsey provides a detailed analysis on the radio industry, the leading radio groups and the markets in which CBS Radio competes.One conclusion is that…
With the end of summer and start of school, back to school shopping is on many consumers minds - 55% are using Pinterest for online shopping according to a Kleiner…
This is the latest in BIA/Kelsey's Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do…
Nielsen's latest Watch Report on the media touch points of digital shoppers found live TV, specifically local news and broadcast, continues to be an effective medium to reach digital auto…
Search has always been one of the strongest indicators of offline user intent. And offline is where it's at, as we've been saying for years. E-commerce is about $300B in…
Yellow Pages Canada is the in midst of an all out program to return the company to positive revenue growth by 2018. Growth may be a given for early stage company's…