HomeRun Shows What and When You Bought on its ‘Daily Steals’
With 200+ deal-a-day sites and vendors, the only way to carve out a niche is to find dramatically different takes on group buying (i.e., focusing on verticals or integrating with…
Growing a Mobile Coupon Business: A Conversation With Shooger
Mobile local coupon player Shooger has come a long way since our last formal briefing, including an Android app to join iPhone, and a BlackBerry app on the way. It's…
The Dealmap: Strength in Numbers
One of the challenges of running conferences is keeping our analyst hats on and covering the world outside the venue walls. We're still catching up on notable media and tech…
Marketplaces 2010: More Innovation in the Next 2 Years Than in the Past Decade
ServiceMagic CEO Craig Smith started off his keynote address this morning stating that the current recession has been a good thing for the industry. His controversial point was that prior…
Q&A on Next Gen Measurement with Nexstar’s Hanna Gryncwajg
Nexstar Media Group recently released a Request for Proposals seeking, "a next-generation audience measurement partner capable of providing data that accurately reflects the scale and power of the company’s national…
BIA’s 2024 Political Digital Ad Forecast: Spending Jumps by 28 percent Over 2020
In the 2020-2026 time frame, Political digital ad spending estimates for even years hovers around $2 billion. However, in the 2024 general election cycle, BIA forecasts a 28 percent jump…
Economic Pulse: BIA’s Monthly Quick Take for July 2023
I’m heading out on vacation later this week. I’m off to the Netherlands for ten days and, thankfully, I am not going on a cruise as I do want to…
In-Dash Visual Radio Ads: Conversation with Quu’s Steve Newberry on BIA Podcast
A long under-utilized but growing asset in local radio’s ad portfolio is in-screen visual display inventory comprising text and images. Basic RDS technology available in 70-80 percent of cars on…
Economic Pulse: BIA’s Monthly Quick Take for February 2023
Over the weekend I decided I need to start making my own lunch every day and not splurge on delivery. Also, I booked a 12-day vacation in The Netherlands for…
Programmatic Marketplace Growing Around OTT and Digital – Details in New Report
The value and impact of Over-the-Top (OTT) for audience reach extension are being much better recognized and quantified. BIA forecasts that advertising spending on OTT will reach $2.2B by 2023…