BIA’s Assessment of the Current Outlook for Local Advertising in the U.S.
As we update our estimates for the local advertising forecast in the U.S. and by market for 2020 and beyond, we are making significant revisions to our prior forecast to…
Vantage Points: Mangesh Wadegaonkar Joins BIA’s Strategy Advisory Group as Executive Adviser
Mangesh WadegaonkarExecutive Advisory, BIA In this edition of BIA Advisory Services' Vantage Points, we share insights from Mangesh Wadegaonkar, BIA's new executive industry adviser in our strategy consulting practice. Mangesh…
Video is a Key Marketing Tool
Video is a key marketing tool driving consumer purchases, particularly among millennials, according to Brightcove's 2018 Video Marketing Survey. 76% of all consumers surveyed reported they made a purchase after viewing…
BIA Webinar: Local as a Service (LaaS) Martech Platforms Drive Local Media Spending
BIA's Local as a Service (LaaS): Brands Going Local on November 14th examines the promise for local publishers that the combination of MarTech platforms for automation and data for targeting…
Kantar’s Brand Guidance Model Shows Media, Search, Social Used Together Drive Brand Equity, Revenue
Brand marketers are keen to get grounded insights into how their investments in building brand equity pay off in incremental sales. To address this need, Kantar built a brand guidance…
Innovate or Die
In this edition of BIA Advisory Service's Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of…
The Convergence of Everything
In this edition of BIA Advisory Service's Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives…
Online and Brick & Mortar Retail Spending $30.16 Billion in Local Ads in 2018
BIA forecasts that the spend on retail will increase to $32.93 billion by 2022. With the increase in mobile usage throughout this forecasted period, mobile advertising is going from 7.9% of…
Franchisees Print and Promote Along with Digital Advertising
Small business franchisees are fast learners. They use more advertising channels and adopt digital channels at a higher rate than most small businesses. Thanks to the support from their franchisors…
BIA/Kelsey’s Advanced TV Report: Data-Infused Audience Buying Growing, But Still in Flux
In BIA/Kelsey's latest report in our series on advanced TV, Advanced TV: Executive Views on Industry Progress and Directions, we highlight discussions with executives coming from media and data companies.…