Millennial consumers heavy usage of social and video is driving changes in how small businesses approach advertising according to a new study, "Unlocking the Most Powerful Shift in SMB Marketing," from…
U.S. mobile ad revenues will grow from $25 billion last year to $72 billion by 2020.* That's according to the mobile portion of BIA/Kelsey's latest local media forecast, released today.…
The oldest millennials are 36. In addition to making me feel old, that means that millennials now wholly occupy the coveted 18 - 34 consumer demographic. Among other things that…
Conversational commerce is the rage. And most tech giants are jumping on board, as seen at Microsoft Build, Facebook F8, and Google I/O. We also tackled the topic -- zeroing in on its many local…
Conversational commerce is the rage. And most tech giants are jumping on board, as seen at Microsoft Build, Facebook F8, and Google I/O. We also tackled the topic -- zeroing in on its many local…
The National Federal of Independent Businesses (NFIB), which is known for keeping the pulse on US small businesses through their monthly small business economics trends report, offers other interesting data on…
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the prevailing themes at the recent BIA/Kelsey BRANDS. But to reach all of those screens optimally,…
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the underlying themes at the recent BIA/Kelsey BRANDS. One of those screens continues to be…
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the underlying themes at the recent BIA/Kelsey BRANDS. But what about the "monday morning" action…
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the underlying themes at the recent BIA/Kelsey BRANDS. But making this perennial challenge more complex…