Mobile ad network Millennial Media is out with its latest monthly (December) Scorecard for Mobile Advertising Reach & Targeting (SMART). Most notable from the findings was that Entertainment was dethroned…
Millennial Media, in the spirit of its monthly SMART reports, is one of the first to join the requisite torrent of year-end predictions. According to the mobile ad network, we'll…
Things continue to heat up in the mobile ad network space. One week after the Google/AdMob news broke, top mobile ad network Millennial Media has announced a $16 million funding…
Fresh off its monthly SMART report, mobile ad network Millennial Media released a report today that reveals advertiser sentiments towards mobile marketing. Based on a survey of ad agencies; CPG,…
Mobile ad network Millennial Media released its first monthly Scorecard for Mobile Advertising Reach and Targeting (SMART). This extrapolates market data based on the activity it sees on its network…
Over the weekend I decided I need to start making my own lunch every day and not splurge on delivery. Also, I booked a 12-day vacation in The Netherlands for…
In discussions with our clients, we're seeing many organizations struggling to hit their sales numbers. Sales leaders are wondering about the lingering impact of COVID, the economy, culture and other…
In the latest episode of BIA’s Leading Local Insights Podcast, Targeting Local Viewers in OTT, Rick Ducey, BIA’s Managing Director, talks with Brian Hunt, Head of Compulse OTT and Sinclair…
In this edition of BIA Advisory Services’ Vantage Points series, Robert Hawthorne, president of Hawthorne Search is our guest and he shares his perspective on how the pandemic will have a lasting impact…
Voice Search is the New Norm?! There's No Time for Skepticism. With Bernadette Coleman, CEO Advice Local This is the latest in BIA Advisory Service’s Vantage Points series where we tap the perspectives of…