At Leading in Local: ILM 2013: Groupon Grows Up
Five years into its existence, Groupon is grappling with the reality that it must evolve beyond simply fire-hosing leads at local merchants and begin helping merchants manage those leads…
At Leading in Local: ILM 2013: Radio Living in Two Different Worlds
The entrance into a new digital age has brought endless changes to the world. Current media is in a state of transformation, undergoing great modification in its traditional medium…
At Leading in Local: ILM 2013: CIAmedia Prevails at The Future Stars Program
At this week's Leading in Local conference we continued to make our Future Stars program a new tradition and staple. From now on, we'll be holding startup competitions in order…
At Leading in Local: ILM 2013: The New Local Search
Local search has taken off in multiple directions, driving commerce and engagement for merchants via enhances listings, maps, video, and even store inventory. At BIA/Kelsey's Leading in Local: Interactive…
At Leading in Local: ILM 2013: Social-Local and the Science of Engagement
Small businesses are more interested in social today. The challenge is finding the right mix of content and advertising, do it yourself and managed service, that maximizes the opportunity for…
At Leading In Local: ILM 2013: Selling Through LinkedIn
"Identifying, sharing and building relationships have become the key tools of modern social selling," was the key message delivered by Koka Sexton, Sr. Social Marketing Manager from LinkedIn. As more…
At Leading in Local: ILM 2013: Creating the Perfect Local Sales Organization
HubSpot SVP Mark Roberge provided four main points to frame best practices in sales training today at BIA/Kelsey's Leading in Local conference. This was the encore performance after Roberge's highly…
At Leading in Local: ILM 2013: Local Online Video: Anchoring the Next Wave
BIA/Kelsey's forecast for local online advertising revenues is that it will soar from slightly over $1 billion in 2012 to $5 billion by 2017. Describing that new media ecosystem was…
At Leading in Local: SMB Success is All About Back Office Insights
Among the varying definitions of "Local" Demandforce CMO Patrick Barry boils it down to its root-level: SMBs. Though we're seeing lots of activity in location based ad targeting, and brand…
At Leading in Local: ILM 2013: The Entrepreneurial Revolution – Lessons from The Middle East
At some point, every business begins as a start-up. Christopher M. Schroeder, in his informative session here at Local in Leading in San Francisco, provided deep insight into the development…