Happy Foursquare Day
Today is Foursquare day (4/16 is four squared). The movement started with a Florida optometrist to celebrate with meetups and merchant offers in cities that include Miami, San Diego, New…
Today is Foursquare day (4/16 is four squared). The movement started with a Florida optometrist to celebrate with meetups and merchant offers in cities that include Miami, San Diego, New…
Foursquare is blowing up in the tech mediasphere. It's also standard issue for the mobile elite in cities like New York and San Francisco, and I admit addiction. But there…
Mobile social app Foursquare is getting lots of attention and growing quickly into new cities throughout the U.S. and Europe. For those unfamiliar, the app lets you check in at…
Despite the tech media's adoration for eCommerce, roughly 93 percent of U.S. retail spending happens in the offline physical world. But it’s increasingly influenced by digital means. This is the…
The consumer’s path to purchase is changing. Technology, consumer preferences and, often, managerial decisions at major search companies can reshape industry strategy. BIA/Kelsey's new report "Consumer Micro-Moments and Businesses: Trends…
The march towards a new generation of marketplaces was clearly in evidence this week in Las Vegas, as the 4th edition of Money2020 attracted a huge, 10,000+ person ecosystem of…
One of the most transformative things to happen in mobile hardware in the past five years happened last month... but without due recognition. I'm referring to Apple's 3D Touch, which…
One movement led by Facebook in the smartphone era is the rise of specialized "unbundled" standalone apps. In the highly siloed app environment, “do one thing and do it well,”…
Button, the New York-based developer of mobile deep-linking integration tools for use in local on-demand services, announced the launch of Uber integration into third-party applications. Foursquare used the tools to…
Brand advertisers find that striking a balance between traditional and digital media advertising is key to their success at the local level. During a panel at BIA/Kelsey NATIONAL in Dallas…