New Funding and Acquisition: A Conversation with Ifbyphone
Last week, call tracking and analytics provider Ifbyphone announced not one, but two major milestones. First, the company announced that it has raised $30 million in series E…
Last week, call tracking and analytics provider Ifbyphone announced not one, but two major milestones. First, the company announced that it has raised $30 million in series E…
After Thinknear's Q2 Location Score Index, it recently followed up with the Location Score Tags it promised. We discussed the principles and drivers behind Location Scoring in a podcast last…
In all the excitement around mobile local advertising, most location based ad impressions are way off their intended target. This is according Thinknear, whose new Location Score Index, is the…
Video is quickly becoming one of the most transformative areas in digital tech & media. It's right up there with mobile and social media. In fact, its quickly colliding…
Video is quickly becoming one of the most transformative areas in digital tech & media. It's right up there with mobile and social media. In fact, its quickly colliding…
"Radio has a strong future... but there are challenges," said BIA/Kelsey Managing Director Rick Ducey during a discussion last week with veteran media strategist Mark Ramsey. The two sat down…
AppLovin will launch its Adaptive Personalization Platform (APP) after two and a half years of development, we learned yesterday from CEO Adam Foroughi. APP will help brands better serve personalized…
Mobile website builder Duda Mobile is now just Duda. The name change goes beyond a Sean Parker-esque "cleaner" sensibility: It represents a broadened focus from just mobile, to now build…
Local search and advertising company,YP, has announced that it has acquired Sense Networks, a mobile ad company. Sense Networks was founded in 2003 and has evolved into a data aggregator and mobile ad…
Businesses today have access to far more information on the products and services they buy, a long-term trend that is having a profound impact on local sales, making its success…