ComScore: Smartphones Up, Touchscreens Way Up
ComScore has released data that show smartphones in the U.S. now total 33.8 million units -- a 63 percent year-over-year increase. But the highlight of the report was that touchscreen…
DMS ’09: Local Media Leaders Remain Bullish
The local media marketplace continues its rocky road through the current economy, but many companies are bullish on their futures given the moves they have made in diversifying their…
Out-of-Home Consolidation Begins? Danoo Buys IdeaCast
Out-of-home media -- initially billboards and electronic signs, but now extending to the flat screen TVs at gas stations, groceries, retailers, on elevators and buses, and in fast food restaurants…
Cobalt: Car Buyers 3X More Likely to Click Through on Mobile Than Web
In the wake of GM’s bankruptcy, auto dealers are being pitched mobile applications and other technology that would steer likely customers their way. Cars.com reports success with its mobile app,…
IPhone Shows Strong Ad Performance (Big Surprise)
Market research agency GfK just released a report confirming lots of claims that user engagement is higher on the mobile device than on the PC. This is especially true on…
Booth: Uncertainty Is Fertile Ground for Interactive Local Media
The Kelsey Group's Matt Booth kicked off the Interactive Local Media 2008 conference here in Santa Clara, California, with a focus on SMBs' perceptions and actions related to their media spend.…
Newsforce Teams With Newspapers for ‘Press Release AdSense’
Press releases are rich in content -- richer than most ads. Many local events, businesses and services routinely write them. But they often don’t get past the “about us” sections…
Yotify Goes for a Metasearch Approach
Search and alert service Yotify has entered the scene with a wide-reaching value proposition to do the legwork in finding people, places and events for you. On one level, it's…
TKG Data and Analysis: A Weekly Recap
Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. AdWords Coming to the iPhone? As…
AdWords Coming to the iPhone?
As we've speculated, one way mobile marketing could begin to take off is Google's possible integration of an option in the AdWords work flow that allows marketers to specifically target searches done…