Size matters, when it comes to small- and medium-sized businesses, according to BIA/Kelsey's Local Commerce Monitor™ (LCM) survey of SMBs. While the vast majority of SMBs surveyed prefer a Do-It-Yourself (DIY)…
In BIA/Kelsey’s Local Commerce Monitor survey of small and medium businesses, we divided SMBS into three groups: 1 employee (very small businesses), 2 to 9 employees (small businesses) and 10 to 99 employees (medium businesses).…
Very small businesses (VSBs) compete on digital channels because they take advantage of the large amount of free digital advertising and marketing available. In our Local Commerce Monitor™ (LCM) survey of…
Of the SMBs in BIA/Kelsey’s Local Commerce Monitor survey of small and medium businesses that use video* for advertising and promotion, nearly half (45.6%) say they made it themselves, a quarter (24.4%) say…
According to our Local Commerce Monitor™ data the main driver of adoption of new technology for SMBs is cost and ease of use. Ascend2 and Research Partners in their recent State of…
Facebook reigns supreme as the most popular channel used for advertising and promotion by the vast majority of SMBs in BIA/Kelsey's Local Commerce Monitor survey of small and medium businesses. But for SMBs in the…
When it comes to choosing media for advertising or promotion, small businesses that use co-op advertising programs are like other SMBs in our Local Commerce Monitor survey -- a Facebook page…
"The challenge now facing media resellers is how to adapt and educate their sales teams, as well as update their value propositions to sell social media-based SMB lead generation products…
30.0% of SMBs that advertise on radio receive co-op advertising funds, according to data from Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses, compared…
Only 45% of SMBs track analytics and the others give the reason that they don't have time, experience or budget to track analytics according to an infographic from SCORE.org. In our…