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Sensis Moves to Digital for Growth

Sensis, facing an increasingly competitive environment, today announced a new plan to define the business as a provider of digital solutions to small businesses. "The explosion of technology and advertising…

Sensis Plans Harder Push into New Products

The Australian directories company Sensis has released its full 2010 financial year results (ending June 30) and the results show the company is resilient, though print revenues are clearly coming…

YPA 2010: YP CEOs Talk Transformation

BIA/Kelsey's Charles Laughlin moderated a fascinating panel this morning featuring four CEOs from the interactive local media space. Laughlin was joined by Kimberli Lewis, CEO, Mediatel (Czech Republic); Scott Pomeroy,…

Defining the 'New' Yellow Pages Organization

Next Tuesday I will be leading a workshop at the Yellow Pages Association meeting in Las Vegas that I've ambitiously titled, "Built to Last: the New Yellow Pages Organization." The…

Sensis Cites Big Markets, Economy in Print Slide

Last week the Australian directory publisher Sensis released its half-year financial results, ended Dec. 31, 2009, which showed pretty strong resilience but nonetheless a meaningful decline in print revenues. For…

Sensis Continues to Grow Print

The Australian directory publisher Sensis posted 4.9 percent growth in its Yellow and White directory business (print and online combined) for the year ended June 30. Print directory (White and…

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